The Lacasitos tablet and sugar coated sweet chocolate is an evergreen Spanish brand from the leading manufacturer Chocolates Lacasa founded in 1852. A favourite of kids and families for generations and quickly becoming Spain’s most popular sweet, Lacasitos conveys strong brand values to kids and parents alike with potential development opportunities on a variety of licensing products and promotional endeavors.
Representation
Spain and Portugal.
Highlights
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Lacasitos has appointed Ypsilon Licensing as it’s exclusive Licensing Agent. Within this role, Ypsilon has signed a global deal with Zara and Pull&Bear. The launch of these product categories has been the kick-off of the licensing program of one of the most colourful and powerful brands in Spain. More lifestyle to be announced soon!
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According to Kantar consulting firm, Lacasitos enjoys a natural brand recognition of 76% and suggested of 98%.
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Lacasitos conveys strong Brand Values to kids and parents alike, and offers opportunities to extend the brand to a variety of products outside the food category.
© 2017 Comercial Chocolates Lacasa, S.A.
Under license to Lacasitos. All rights reserved.