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BBC Studios is delighted to announce that Ypsilon Licensing has been appointed as the licensing agent for Hey Duggee in Spain. The deal comes as the hit preschool series continues to perform well on Clan, the leading children’s TV channel from the Spanish public broadcaster TVE, since Ypsilon Licensing’s TV and SVOD counterpart Ypsilon Films secured the platform at the end of last year on behalf of BBC Studios.

Ypsilon Licensing, which is a joint venture between Ypsilon Films and Multitrade Group, has leapt into action and already secured Bizak as master toy partner.  The deal marks the first time Hey Duggee merchandise will become available to consumers in the region. Bizak’s Hey Duggee toys and plush will be sourced from the UK master toy partner Golden Bear and product will launch in the Spanish market from Autumn 2021.

In Spain, Series 1 of Hey Duggee has broadcast on Clan since October 2020 and is scheduled in the key parts of both the morning and afternoon schedule. The series is leading ratings on the channel and is one of the top Children’s series nationwide.

“We are thrilled to see how quickly Hey Duggee has become a hit with the Spanish audience and feel confident that the launch of licensed toy and plush in the market will help propel the popularity of show to the next level,” says Julie Kekwick, Senior Licensing Manager at BBC Studios.

“We are excited with the success of Hey Duggee in Spain. We are working closely with all parties involved to build the brand strategy and we are confident in the potential of such an iconic property on a long-term basis,” says Isaac Anidjar, Sales Manager and Partner at Ypsilon and Multitrade Group.

Agreements secured with Ypislon and Bizak also mark further growth in Western Europe for BBC Studios’ licensing property Hey Duggee. Last year, France TV Distribution was signed as the French licensing agent for Hey Duggee and product now available in the region includes: toys from master toy Lansay; plush toys, furniture and melamine courtesy of licensee Jemini; puzzles and early learning games from Ravensburger; magazines by Milan; and books by Hachette.

Devised by Studio AKA, the multiple BAFTA and Emmy award-winning preschool series Hey Duggee has an impressive global footprint in over 150 territories. Additionally, Hey Duggee’s official YouTube channel has over 1 million subscribers.

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