STRATEGY AND BUSINESS DEVELOPMENT CONSULTING
Leonora Aixas is Strategy and Business Development Consultant for Ypsilon Licensing. With more than 25 years experience and leadership in the licensing industry in key corporate positions with a tenure at the international division at Saban in Los Angeles, at Chupa Chups and setting up the Mattel team in Spain with a management position EMEA, Leonora brings a prestigious background and solid reputation both domestically and internationally. Leonora focuses in the licensing and brand strategy development. She helps to manages key sales and agreements with licensees and retail. Leonora is also in charge of the PR support team and the relevant cross-promotional activities with a 360º approach. She leads the national licensing and PR teams and works closely with Roberto Mitrani and Isaac Anidjar in all areas.